The Coach's Critical Error? Taking On The Executives and the Infallible Executive Class

Itranspired he could survive defeat by lower-league opposition. Survive an important European final against one of the worst Spurs sides in living memory. He could survive home defeats against domestic rivals, a lowly league position, the tactical inflexibility, laying waste to some of the club’s best homegrown talent, a poor winning percentage, labeling the squad the worst the club has ever seen. Yet, there existed a single opponent with whom Ruben Amorim would not be allowed to engage. If you challenge Jason Wilcox, and you best not miss.

Unfortunately, like many a Premiership defender in Blackburn’s title-winning campaign, Amorim came at Jason Wilcox and seems to have failed. The most distracted of readers can see the irony here: a coach who frequently berated his squad for failing in one-on-one duels crumbling when confronted by the white heat and formidable presence of one of the Premier League’s most intimidating sporting directors.

In truth, this whole bruising episode seems to paint the director in a whole new light. It may have been tempting, based on his brief stint of experience with the Saints, to regard him as merely a functionary within the club's structure: a man who owed his position largely to his close relationship with ex-colleague a fellow executive rather than any verifiable talent. How wrong everyone was. By masterfully outsmarting United’s feted manager, as he outmanoeuvred the hapless a previous executive earlier, Jason Wilcox has demonstrated to be among football's true generals: a strategic mind of which the club's mid-table rivals are now rightly wary.

The Tactical Conflict Over Formation & Philosophy

To illustrate, this was the director , after being involved in the leadership that hired the 3-4-3 fundamentalist Amorim originally, played a key role in attempting to convince Amorim to ditch his favored 3-4-3. Unsurprisingly, these pleas met a certain resistance. But perhaps these judgements carry more weight when issued by a man with the impeccable football pedigree he possesses, a veteran of three England caps and a role in a championship team from 31 years ago.

Perhaps in time Jason Wilcox might agree to outline his thought processes to the rest of us. Maybe one day he might be asked why Amorim is departing with full compensation, with no penalty clause activated. The director speaks rarely in public, and with very good reason. The true intellectuals in football – men like him – simply operate on a plane beyond our own mundane comprehension. Were he to speak, probably we would perceive is a series of high-frequency signals and four-dimensional whirring. Wanting is not quite equivalent to being prepared to receive.

The INEOS chief reportedly proposed playing Bryan Mbeumo at right wing-back.
The club's co-owner has allegedly suggested playing Bryan Mbeumo at right wing-back. Photograph: Getty Images

The Ultimate Authority Behind the Throne

But of course, by focusing our attention on Jason Wilcox we overlook the true genius behind the club's current leadership. Jason Wilcox is, in reality, simply carrying out the commands of his ultimate superior Sir Jim Ratcliffe, who in private has made very clear his preference for a four-man defense. It is reported, the owner has also suggested deploying the forward in a wing-back role. The owner is eager for United to adopt analytics and analytics. According to ESPN, during a leadership summit early in his investment, he announced that United’s style to football “shall be decided by this group”.

Ultimately, Sir Jim is a specialist in this technical football matters, drawing from his previous experience in petrochemicals and yachting. Most importantly he remains incredibly rich, and as we all know, the rich are the best of us: more perceptive, more wise, strategically brilliant, simply superior. Whom else could one trust to oversee a strategic plan of austerity, the building of a new stadium that looks similar to someone’s leftover knitting, the signing of Benjamin Sesko?

The Modern Football Hierarchy: Executives Above Managers

This is a trend that is becoming prevalent in top-tier football. Historically, clubs foolishly delegated big footballing decisions to low-level employees like managers, talent spotters – players themselves. Maybe previously feasible for an up-and-coming, visionary coach with ideas and energy to go into a club and see their vision through to completion. Yet how many businesses have such individuals established? What number of large-scale layoffs have they managed? Better by far to invest the real power where it belongs: the leadership tier, the open-necked shirt brigade, the individuals with the jaw-dropping LinkedIn profiles. Better by far to determine the strategy by the directors and hire someone who can tailor their offering to suit. If coaches were once chefs, they have become more akin to Deliveroo drivers: not creating the product, but still finally accountable if it arrives poorly or leaks out of the box.

Nowadays, their job is increasingly less about crafting the philosophy and more about marketing it: the receptionist of the operation, the public face of an organisation they can do little to change. A coach at Chelsea leads a team of very young players into Europe and secures domestic cups, and effectively is dismissed for talking. A manager at Celtic sees his reputation ruined while the people who appointed him continue to make errors indefinitely.

A Neoliberal Game: Accountability Only for the Few

And perhaps in a small way this is simply corporate governance at work: the elevation of a privileged overclass who can never be wrong, whose decisions are always untouchable, whose mistakes can invariably be resolved by sacking without explanation. Hire the 3-4-3 coach only to dismiss him for using too much that system. Hire the project manager and then discard him for requiring excessive time. And above all be grateful; for your modest season ticket price rises, for your new player acquisitions, for the reality that the grownups – however well qualified – are in charge.

Amy Nichols
Amy Nichols

A software engineer and tech enthusiast with over 10 years of experience in AI development and digital transformation projects.